YouTube is the second most used search engine in the world, yet it’s SEO is not covered on the same level as Google’s. (I’m understating here – there is not even a slightly serious SEO tool for YouTube)
Yet we know that any YouTube video is in fact another web page with a video component in it. They key point to remember – you are using text to find video content and this is very good news for us.
This means that the key component to your video ranking is based more on text rather than the video or it’s quality in general(although they are imperative to your content sharing and audience approval). YouTube SEO tip:
The text fields include:
- Location – meta
- Language -meta
- Video file name
- Video file properties
Nowdays many people give the video file too much focus, if you right click your video before uploading you will notice that there are myriad of options that you can change.
People will give star rating to their video, name the file exactly the same as their YouTube titles, give credits, mention actors, write descriptions and what not.
The intent is clear – you want to make sure that YouTube ad google know what your video is all about.
Here come the punch – one of the most painful and by thus, overlooked SEO factors are subtitles. They are hard to do, you need to pay 3rd parties to do it for you, or sit and do it by yourself. And if you want to rank in multiple languages, you are screwed because this is going to consume time and money to a very high extent.
One of the interesting solutions is text to speech feature. If you will take a brief look you will notice that this particular software category never gives you things for free. The most gracious ones will give you a trial period before shutting you down or making you pay.
Most of those programs will require you to play the file on your PC and then output the text for you, some will allow to upload the file and then the text will be sent to you by email.
You get the idea. Automatic subtitles are hard.
And here comes some medicine:
- YouTube creates a subtitle for you automatically (you know that) But the automated file is disregarded from SEO perspective. I understand why – first, it might be wrong. Second, why give your narrated video competitive advantage over videos with text and music only? Your SEO is in your hands and YouTube will not promote you if you speak English with better accent. The content quality matters.
- Still, YouTube automated subtitles generate better quality text than any other payed speech to text competitors , it is entirely free and requires no extra steps from you.
We need to download the subtitle, edit it a bit and upload it to YouTube as our own!
Here is how:
- Copy your video’s URL and navigate in your browser to http://downsub.com/
- Paste the URL into the box and press enter.
- You will get an option to download the main file, generated by YouTube for you + option to download translated versions.
- Download the files that you need and open them with your preferred office writing software. ( I prefer LibreOffice write – we love free stuff in BIzProg)
- Spell check your file. In general, you could upload the file as it is because it is already keyword staffed as it is but:
- This is our opportunity to clean all the gibberish words that the voice recognition though it heard
- This is our opportunity to check if you target keyword was captured properly and fix it if it wasn’t
- If someone in YouTube thought that comparing the new file VS the automatic can filer out cheaters, we will in fact stop being cheaters at all!
- Safe the file via Save As and name it something different. Repeat for all languages
- Go to YouTube video manager, find your video and click Subtitles and CC in the drop down menu
- Click, add new subtitles, choose the language and click “upload a file”
- Choose subtitles and not transcript. Your subtitles file includes the time tables, if you choose transcript those time signatures might become real text that makes all your subs obscure and not useful
- Upload and publish, repeat for all desired languages.
Nice Job, you have it!
Ranking videos is hard work, and when it comes to making the search engine understand what your piece of content is all about, every bit counts. Some things are more important than others. If your video file has meta tag what says it is a video about toasters, it might not be true, unless the video itself has this content. There is no better way to then subtitles to know that for sure.
Our method bridges this gap and helps us rank better while spending very dedicated effort to correcting the mistakes rather than transcribing a video in general. This is hard work, 10 minute video worth 1 hour work when you transcribe by yourself, and too many $ when you let some else do it.
Thanks for reading.