Social media marketing is very important part of any SEO professional. But the people that really need this notion are the clients of sites like this one – the ones that depend on it directly.
For a while I was trying to understand twitter but could not do it. I have a silly site named http://whatthefis.com which had a twitter account and I was struggling to understand why no one would accept this great idea and why it hasn’t went viral. Now, with a piece of SEO knowledge and social media understanding in particular I see my mistakes.
This article will cover twitter only
Twitter crowd building method (actually 2 ways to build twitter audience)
Basically – you follow everyone, you post, repost and hope people will follow you back because you are so cool (tweet, retweet using the branding slang). Right?
The simplest explanation is your news feed. Refresh it and nothing is the same. Facebook states that with 300 friends you will get 1500 daily updates which are in fact impossible to read – so they filter them out and use your own clicks and perhaps mouse hovers + time measurements in order to get the most relevant content to you
Twitter, however, does not. So you need to figure out one or more methods to filter this out. In addition seems that people are more interested in posting and re-posting than actually reading. So the only way you get attention is by sending out “news” tweets.
Well, enough complaining. Introducing the cool factor.I tried to find a link to an article but apparently this is not covered too much. I read it in an article somewhere here Cool factor is the ratio between your followers and people you follow. For example, if you follow 100 people and 50 people follow you, you got a cool factor of (drum roll) 0.5! Another example – you got 1000 followers and you follow 10 – your cool factor is 100. The main idea is this – people look at your profile and see that you are being followed without following. Everybody understands that: 1 – this happens to cool people\resources. 2 – they have this struggle to so you obviously succeeded.
Conclusion? Follow, become followed back then unfollow. Feels like black hat SEO if you ask me. 🙁
Second aspect is “target groups”. This site is in SEO business. So I need to post SEO articles to #SEO anywhere I can, Right?
#SEO is reserved for SEO professionals. They post to each other. So market samurai or ubersuggest.com would post there to me because I am in the business. But the SEO business is for site owners that use SEO professionals. What this means?
Following people in your own filed will bring you nothing. In my area this would be everybody following everybody for no practical reason.
The target group for someone like me would be #entrepreneurs #newbusiness #wordpress #websitedesing and then narrow down to #plumbing #delivery #somelocalpizzaplace or something like that. In other words – people that need my services. One paying customer is better than 10 incidental stumblers.
Benefits – why it’s good
Having many follows would give you traffic at a certain rate. There is also a small SEO benefit but not a direct one as google does not look at social media as an indicator for ranking. Some may disagree, I know, but if I would run google I wouldn’t because those are manipulative systems AND they are changing all the time – one day you are interested in cooking and then wood shopping. So which resource is the money?
Another good part – you work for your publicity rather than getting is for free. This is a real word factor – you don’t work to be recognized – you play with luck and usually get none.
Why it’s bad
Companies can get hired to give you followers. There is even a great chance that you are following someone as a result of their actions. Same companies can also trick you by having social farm users (Asian button clickers) pointing at you. There was a good coverage of this here.
Why good again
Social media works when it is built properly. It creates traffic but eliminates spam. It has better conversion rates and respects business and customers. All of this is true but easily broken. Some times we are being scammed but considering the amount of subjects that interest us vs the amount of actual spam – the social networks do a pretty good job in filtering this out.
Now I need to build some audience for my service and case study using the white hat approach to the vulnerabilities listed above. Eventually, understanding twitter lead me to a more healthy, although skeptical, approach towards social media. This is much better than the old experience of frustration from my previous project.
Do you think this is a wrong approach? I think this covers many follow back networks excluding G+ and FB, but prove me wrong 🙂 and make me better