One of the SEO activities to do is a little something called keyword research :). It is the most crucial part to any activity in the SEO area in general and still it is one of the hardest to learn.
The reason is – lack of context. With no problems, you got no solutions and here – the SEO report is born! All you need is a friend with a web site or a blog and a little bit of courage.
Create spreadsheet template
Create tabs for competition analysis, On page factors analysis, a list of suggested target keywords and a list of suggestions to follow in the future
You can have all in the same place, but remember we are trying to impress :). And for 1 minute effort you will get an overrated effect – real life SEO!
Competition analysis – just a copy paste table from SEOquake plugin and SEMrush output
Target keywords – copy all keywords in the 50-300 local searches extract from adwords keyword planner
On page findings – a list of specific items you found in the website, screenshots are working very good in this area. I like to use Snagit chrome extension so i would have screenshots with arrows. Preferably red ones 🙂
List of suggestions – just a list of the tactics you advice to use. Try to write it in a “call to action” style and if possible predict a time line.
An example of suggestions would be:
- create 2 articles a month by choosing 2 lines from target keyword lists
- Change landing page once you hit ~200 monthly visits (can be any number as long as it is relevant to this specific site).
- Add email subscription for articles – 2 weeks from now
The main idea is having a step by step plan that can be executed by a non professional
Investigate on page SEO factors
Open your friend’s web site (duh :)). Visually verify it for lack of outbound links, chaotically spread of keywords and if they are using headings.
Even at the minimum a proper web page should have:
- non spammy or abusive call to action in a visible place
- outbound links from time to time – if the website does not refer to authority, it is not worth of ranking per google’s opinion (logical by me too)
- cross linking between articles and pages
- title focused on specific keyword (this keyword has to show at least some search count in keyword planner)
- this keyword should be repeated at least once on the same page
- the content should have only one H1 and rest of subtitles oh H2 all text should be <p> tagged
- The user\reader should have a reason to stay on this page at least for a while – in other words make it interesting to watch
Use SEM rush
Go to SEMrush and enter this web site URL. The report will show all keywords that make this web site appear in the top 20 results on google (remember to choose a proper country)
If the site is not listed, look if it has site map, inbound links (check in site explorer) and proper robots.txt – test it by http://<your site goes here>/robots.txt
put all results in the spread sheets.
This is an exercise, the report would not be detailed or optimized as it would be with a real client. You will find yourself rewriting the damn thing over and over again until someone stops you. Usually a spouse with heavy object. Once they do, send the sheet to your friend with here is your SEO report, thank me later email subject! On the next day you will spend an hour explaining what SEO is to the very same friend and perhaps few others – this is where your knowledge is tested. If they cannot understand you, you got to learn more. In some movie they said “It’s hard to explain simple, it’s easy to explain complicated”. By the sound of it, it was a Chinese movie 😉
Share your experience below, I would love to know what was learned and what can I learn from you too