My SEO Study lead to 4 service types that can be offered by small SEO business. What is the SEO definition in terms of services? I will answer this question BizProg style 🙂
Please watch this video, discussing the details of offerings:
SEO investigation and report
As I showed in this post, there is a methodology to create an SEO report that will indicate specifics about an existing web site of someone. When we are talking about business, this friend will be the or a client.
The idea is simple, some businesses already know what to do with the results of such report and they do not require real guidance but the investigation itself requires skills, resources and time that many business types do not possess, as usually, those are not tech companies.
SEO report can be designed a s a product, unlike the small experiment from my post, this can become a huge thing and it can be practically automated (do I hear and app idea?)
SEO businesses exist due to competition of their customers. You need to beat one of the top 10 guys for specific search query, preferably at least on 10-30 different search terms. So here lies an opportunity. You can create a list of keywords that the site is already ranking for. Gather customer’s expectations and then analyze what has beat the customer’s web site and why.
Everything goes – on page and off page SEO alike. In a nut shell, this is an “SEO hazard” report that can produce a new contract for you or other SEO companies, maybe even some collaborative effort. All of this depends on the client’s needs and business types.
This kind of report in not an easy work, you will need to go over 10 results for every keyword and analyze the pages based on your own specific criteria (special ingredient of every SEO firm 😉 )
Then you need to the same for the off page results and perhaps the top 10 strongest links for every resource. Here too, an automation would do much justice.
SEO Strategy building
Here we have everything panted in pink colors. Rather than dealing with the harsh reality, you deal with hopes and dreams o unrealized business.
Someone wants to have a web site for their business and they don’t have an existing one. This means that you can start from scratch, without making any beginner’s mistakes.
This will require analyzing the niche, establishing the distinguishing factor and plan future content based on those assumptions. The results will show in few months. Then, one of the services above will apply in a mild form (remember – nothing to fix, only optimize).
SEO education services
Education services are unique in this line of business. Look anywhere and you will see book offerings and courses and paid mailing lists and what not :). All of these are not serious products. Offline money is real and factually, most of money is offline money, you need to make connection to the people that need SEO in their life outside of the realms of internet.
On a serious note- I already described SEO for bloggers and this is a very soft and tiny form of what can be delivered. Build a curricula and post your course in a local newspaper. Once you get 10-20 reservations, rent a classroom in you local high school and deliver 5 – two hour long presentations to local bloggers.
Another idea is – providing educational services to local high tech companies. Their engineers have technical blogs and they also create content that goes to product definition pages and believe me, they have no idea what SEO means. Their web masters do know about it but they have no work relations at all (one is writing definitions, the other webmastering). Contact he companies education department and see what they need.
What does it mean for this site?
So here we have 4 SEO products that can be provided as a fast, one time service, perfect for freelancers. For me this SEO definition means that I understand some parts that would allow me to build my own services and offerings in the future. In the future posts I will cover subscription type services that exist in the market but frankly, those are covered perfectly by SERP for “SEO Services”.
If you feel that there are other services that can be done within direct SEO work , please tell me so in the section below. I will be glad to answer any question.