Niche site building requires aggressive keyword investigation with very specific parameters. Aaaaand here comes the bummer – if it was easy, everybody would do it, right? The most important parameter though is monetization possibility, not conversion rate.
You need something valuable, so you could turn it into money (convert it). So here is a path to Niche Architecture that never have been here before.
There are many ways to find them!
You start with hunches, then you look around you, trial and error are tempting, perhaps eventually get ideas from friends. Then you start assessing them and understand that some of them are hard, others obscure and some look like it, but don’t feel right.
Eventually everybody goes to amazon, ebay and clickbank to get ideas even for ad-sense niches, because they all include items that can be profitable one way or another.
Once you find a profitable and unoccupied niche that’s it, a web site is borne.
Notice that there is little creativity to this process, you analyse assess and execute. The whole Idea is not getting into unprofitable area.
Lets see some examples:
- All areas that have the word “free” in them, naturally people that look for something free would not be tempted to buy anything, in fact the will hurt your bounce rate if they feel tricked into the site.
- Other area is the “how to” zone – but specifically the life-hack style, this is another version of the free stuff that solves problems.
- Then comes the what is zone – people seeking for information and settle down when they do.
- All of those can be directly monetized but with very careful and time wasting techniques.
Normal niche site might take up to 100 work hours to set up, and if it is a profitable one double that easily
My solution is indirect marketing. One of the good techniques can be very easily implemented in the informational DIY area.
DIY is based on not buying a product, but doing it yourself. Hobby area excluded, it is monetized by providing supporting products by design. Our example would be: people would go and seek how to make coffee. This is an opportunity to sell them cheaper products, the idea is this:
They are going to do that anyway, but they have an unstated problem – they would like to do it cheap. This is not a guess, we are in constant pursuit of optimization. Making something cheaper then regular is a simple optimization that would not be ignored. Why? Because you are actually solving it by browsing the product area and finding an optimal prized solution. (Doing legwork)
Another example is actually providing links to means to do an action. Someone is looking for a way to seal the windows for winter. I would link them to a filling material and some tool that makes it easier – maybe some kitchen ware that costs less and does the same job.
The idea is bridging between the regular information seeking, the action that follows and a some product that makes it cheaper or smarter.
To test me, try this – think right now about 10 uses of some object in your right pocket (money excluded). Now think how would you use it to stop a door, save someones life and fix a space shuttle emergency. Works like a charm! Now go to amazon and find the same object but cheaper by a couple of bucks. No problems there either.
This is a very interesting conclusion that shows that niches are not only found but also founded. Creativity is all that’s needed! I’m not suggesting seeking for those actively, but if you found some informational, unoccupied niche with high search volumes – try to look at it from the angles, listed above and who knows, you might find gem instead trowing it away.